Search Engine Optimization
Even a good website won’t sell if customers can’t find it. Search Engine Optimization (SEO) involves developing the site so that the search engine can offer your pages to those looking for information on that particular topic. This is what is known as organic or natural visibility, as opposed to paid visibility.
Increase sales with search engine optimization
Customers search for solutions to their problems via search engines. Search engine optimization means modifying an individual webpage or website to improve its rankings in search result listings, where customers looking for services are found. We identify the right keywords for your service and add them to your site in places where they have the best visibility for search engines. In this way, you reach customers browsing with a buying intention right when the situation is most favorable for making a sale.
Search engine optimization (SEO) includes
- Website analysis with an SEO tool
- Keyword research
- Content production
- Possible technical improvements
- Written report and guidance
Search engine optimization is about improving the free visibility of a site
Campaigns come and go, but the time spent on search engine optimization yields results even years later. When done correctly, regular content optimization for search engines is a kind of self-reinforcing loop: Google finds the content and knows how to recommend it to visitors, the number of which increases, which in turn adds value to the site in Google’s eyes. This is the so-called organic or natural improvement of visibility as opposed to paid visibility, such as Google Ads advertisements.
Technical optimization of the website
A good website supports W3C technical recommendationsto ensure that the work of search engines is not hindered or complicated by technical errors. Technical SEO is the process of ensuring that the website meets the technical requirements of modern search engines. Important parts of technical optimization include site crawling, indexing, rendering, and website architecture. Also, overly large images slow down your site, which negatively affects search results.
Frequently asked questions about search engine optimization
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Do you perform search engine optimization for all pages?
We can implement content-based search engine optimization for all websites, but we only do technical optimization for sites built on the WordPress platform. Of course, the content management system used to create the site significantly impacts content optimization, as different features allow for varying scopes of actions.
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What is search engine optimization based on?
Search engines use algorithms to index websites and include them in their databases. When someone searches for something online, the search engine looks for relevant websites in its database and displays them in order of relevance. The higher a website ranks in search results, the more likely people are to click on it. Influencing these relevance factors is at the heart of optimization.
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What is the difference between organic and paid visibility?
Organic visibility refers to how a website appears in the organic results of search engines, like Google. Paid visibility refers to paid search ads that appear above or below organic search results. Ultimately, both organic and paid visibility are essential parts of any digital marketing strategy, as they complement each other.
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When can I expect results?
The time it takes for SEO efforts to start yielding results depends on several factors, such as the size of the website, the competitive situation in the industry, and the quality of existing content. Generally speaking, progress can be expected within 1-3 months after starting an SEO campaign. It is also important to note that organic search engine rankings are not static – they can change due to factors such as Google’s algorithm updates and changes made by competitors.
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Can I reach the 1st position on Google with your help?
Our goal is always to raise our customers as high as possible on Google, but no one can predict the exact ranking. Google uses hundreds of undisclosed evaluation criteria and regularly updates its algorithm, which is why optimization measures are based on ”informed guesses” – actions that have proven to be effective solutions through practical experience.
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Is search engine optimization always beneficial?
The more competition there is for keywords, the more the importance of search engine optimization is emphasized. For instance, if the target is narrow markets with very specific keywords, it may not be worthwhile to invest in a comprehensive SEO campaign. On the other hand, if your business is broadly attractive and its target audience consists of a large number of potential customers who use different keywords to find what they are looking for, investing in an effective search engine optimization strategy can yield significant benefits over time.