Logo & Corporate Identity
A high-quality and distinctive corporate image gives the company a personality and creates a connection with customers. It encapsulates the company’s strengths and presents them in visual form. A professional-looking image stands the test of time and significantly enhances your credibility.
Corporate Image and Logo Design
We have designed a large number of corporate images for companies of all sizes. The starting point of our design process is to create a distinctive and strategically considered corporate image that instills confidence both externally and internally. A high-quality image creates the impression of a skilled and dedicated company, even if it has just been established.
Revamping the Corporate or Organizational Image
A corporate image is often a product of its time, and even a well-serving logo sometimes needs updating. This can be done by boldly creating something new or by respecting the old. We can handle both. Our designers have decades of combined experience in creating distinctive and imaginative brands. We know how to use discretion in developing an image to ensure it meets the future market.
Step 1
Kick-off meeting and background research
The design of the corporate identity begins with a kick-off meeting where we go over the project background information, as well as the client’s values and wishes. After this, we conduct a background survey that reveals the company’s position in the market.
- The result is a preliminary theme and direction as the starting point for the design
Step 2
Brand Design
For us, designing a brand starts with drafting the company’s name and logo. The design table often features various options for fonts, graphics, and colors. If the order includes designing a slogan or main message, we incorporate it into the process.
- These pieces form a plan for the whole
Step 3
Review of Drafts
In the presentation, the designer explains the thoughts and reasons that have led to the presented outcome. At this stage, the client’s task is to comment and share their feelings about the designed appearance.
- If the appearance feels right, we will finalize the appearance and create the materials
Company Identity and Logo Design Process
The design of a company identity begins with a kickoff meeting, where we review the project background and the customer’s expectations. After this, we conduct a light background study to understand the company’s position in the market. Based on these, we establish a preliminary theme and direction as the starting point for the design. The process then progresses from drafts to reviewing and commenting, and finally to the completed materials.
“The starting point of the design is to create a distinctive and strategically considered company identity, which brings confidence to the operation both externally and internally. ”
The brandbook is a guide for using the identity
In addition to the logo, we also create a guide – a brandbook – to support the company’s communication. The brandbook defines the company’s colors, typography, and the use of images, icons, and marks. It also includes examples of applications of the identity. With the help of the guide, the designed visual identity is consistently and recognizably repeated everywhere from business cards to exhibition booths.
Frequently Asked Questions about Company Identity Design
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Why is a business image important for my brand?
Company image is a central part of your brand, as it creates a strong and recognizable visual identity that sets your business apart from competitors. A well-executed company image reinforces your communication, builds customer trust, and ensures a consistent appearance across all channels, such as websites, marketing, and social media. This helps to build a strong, cohesive brand experience.
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What is considered in logo design?
In logo design, we consider your company’s values, target audience, and industry. The design process aims to find a visually appealing and timeless solution that works in different environments and scales. Additionally, we ensure that the logo supports your company’s brand message and evokes interest or trust within the target audience.
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How does the design process for the business image and logo proceed?
The design process always begins with a thorough assessment of the company’s needs and goals. After this, we create drafts, from which we select a proposal for the logo. The process may include proof rounds, during which necessary fine-tuning is done before final approval. Finally, we deliver the finished materials and instructions for their use.
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How can you ensure my business image does not become outdated too quickly?
To create a timeless corporate image, we focus on minimalist and clear design that does not rely too much on fleeting trends. We use carefully considered colors and shapes that stand the test of time. Furthermore, the visual identity should be flexible enough to be updated with small changes if necessary, without major brand overhauls.
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What does designing a business image include besides logo design?
In addition to the logo, designing a corporate image often includes a broader visual identity, which comprises colors, typography, imagery, and graphic elements. This cohesive package helps your brand stand out in the market and creates a recognizable and trustworthy image of your company in all customer interactions.