W-Power is a multinational EU project that aims to encourage women in Northern and Arctic communities to become entrepreneurs. New businesses are needed, as women leaving the North is a big challenge. Project provides transnational learning and capacity building opportunities. Lapland UAS, being responsible for the project communications, wanted a visual identity that is both international and empowering. This is exactly what Höyry delivered, and the same visual look was utilized in designing all the brochures and roll-ups the project needed.