Google Ads
When you want to improve your sales or increase your visibility, Google’s own paid search advertising is often a superior option in terms of cost-effectiveness. Google Ads works on the principle that Google shows your ad precisely when a potential customer is searching for a product or service online.
Appear at the right moment
The biggest advantage of Google Ads is the ability to appear at the right moment – when a customer is searching for options to support their purchase decision. Our monthly package includes monitoring and optimizing ads, meaning continuous improvement to make your campaign as effective as possible. Additionally, we respond quickly to changes in competitive situations. We can also create a Google Ads display campaign in addition to search advertising, which means banner advertising on sites like YouTube and on websites in the search partner network. Unlike search ads, display ads are priced based on the number of views.
Regional targeting
Google Ads can be targeted both geographically and by audience. Focus your advertising on a city, municipality, country, or multiple countries. Audience targeting can be implemented by categorizing users based on interest, habits, and past behavior. Alternatively, products can be marketed only to users who have visited your site using a remarketing campaign.
“Pay per click model ensures that you only pay when someone interested in your service clicks on your ad. ”
Set your budget
The ’Pay per click’ model ensures that you don’t pay unnecessarily, but only when someone interested in your service clicks on your ad. When done correctly, this is cost-effective and profitable marketing. Advertising costs in Google Ads are easily predictable, as you can define your daily budget yourself, although we provide an expert assessment for a sensible budget.
With Google Ads, you direct customers to your website.
In Google Ads marketing, an ad is only as good as the page it directs to. Ultimately, the content of your website determines whether your customers buy your product or service. It is also worth considering an Ads campaign for a new website, as it increases visits to your site, thereby enhancing its visibility in organic search results as well.
Frequently Asked Questions About Google Ads
-
Why is the term “auction” used in connection with Google Ads?
When someone searches for something on Google, they see an advertisement from a company that has bid on a keyword or phrase related to the search query. Each search triggers Google’s internal bidding process – an auction – that determines when and in what position the advertiser’s ad will be shown. Factors affecting ad placement include the ad’s quality score and the available ad budget – this means that simply having money doesn’t guarantee success.
-
Can an ad be targeted in ways other than geographically?
Yes, it is possible. Ads can be targeted based on the language the users speak, the type of device (e.g., desktop or mobile), areas of interest (e.g., sports fans), and age range (e.g., 18-24 years old). Additionally, ads can be configured with ’negative keywords’ to prevent them from appearing when specific words are used in searches. This ensures that money isn’t wasted on irrelevant clicks.
-
Why does a Google Ads campaign need to be optimized?
Optimizing Google Ads campaigns is important to get the most out of your investment. It involves testing various strategies and tactics to determine which ones work best for business objectives. Optimization includes, for example, searching for new keywords and removing those found ineffective. Another way to optimize a campaign is to conduct A/B tests, which can compare different versions of an ad to see which one performs better.
-
What is Display Marketing?
Google Display ads are visual advertisements that appear on websites through the Google Display Network (GDN). The GDN consists of a large number of websites and apps; YouTube, Gmail, Blogger, etc. Unlike standard text ads, Display ads stand out because of their visual appeal, making them ideal for advertising products and events.
-
How much does advertising on Google cost?
The cost per click varies depending on factors like keyword competitiveness, quality scoring given by Google’s algorithms, etc., but generally, the costs range from 0.50 to 2 euros per click depending on the level of competition in the industry or market area.
-
What types of campaigns can I run with Google Ads?
There are numerous options ranging from traditional search network campaigns (search engine advertising) to Display campaigns containing image or video material or shopping campaigns that enable the direct advertising of products from an online store. There are many options, and Google continuously develops more—app campaigns are one example of the results of this development, allowing apps to be advertised across different platforms.