Further Development of the Website

In developing the site, we always aim to achieve better results through web pages: visionary development addresses the bottlenecks of the current solution and identifies ways to increase contacts, leads, or sales. Development can mean solving technical problems, visual styling, or developing completely new functionality. A better user experience on the site results in more satisfied customers and helps users find what they are looking for easily and quickly.

Benefits of development are

• More leads, contacts, or increased online store sales
• Smoother user experience and users find what they are looking for
• Better brand image and more polished appearance
• Administrators save time in updating the site
• Better search engine visibility brings more traffic to the site
• By developing, you save money compared to redesigning the entire site

Our examples of development projects with various clients have shown that small and simple changes can significantly increase the number of inquiries and requests for quotes. In this way, the benefits gained from development pay for themselves many times over.

We pay attention to the following things

We can recommend tried and tested functionalities and minor improvements that enhance the site’s user experience and support your business goals. We make suggestions based on your expressed wishes and view your site with fresh eyes.

• Functionality of the navigation. Is the navigation too cluttered, and how clearly are the sections grouped? The clarity of the navigation directly affects finding essential information.
• The appearance and visuals of the website. Is the site in line with the current brand image? Are there broken styles or a lack of contrast on the site?
• Styles and functionality of forms. Does the site have sufficiently clear calls to action, such as a contact or request for quote form, and do they work properly?
• Search engine visibility. Does the site have a sufficient number of pages named according to keywords? Do the subpages have enough text for search engines? How well do the subpages serve the users’ needs?
• Mobile usability. Are the site styles refined for mobile as well? How long are the subpages, and is essential information easily found on phones?
• Functionality of the online store. If the site has an online store, we pay attention to the smoothness of the customer journey, such as the functionality of product listings.
• User experience on the maintenance side. How easy is it to update content on the maintenance side? Do you currently have to enter the same information in many places? Do unnecessary plugins cause additional load on the site?
• Technical implementation. Is the content management system implemented properly, and are there unnecessary plugins on the site? How quickly does the site load, and is the server up to date?

In addition, we can develop customized content types and functionalities for WordPress that cater specifically to your business needs. Whether it’s displaying customer experiences and product reviews, adopting new marketing tools, or another functionality, we at Höyry can recommend a generally good and suitable solution.

Development with Steam always bases on goals

When we start developing a new WordPress site, our primary goal at Steam is to understand the current state of your operations and your future goals. We go through the identified needs for development and challenge you to think about how the current site could better serve the chosen target audiences.

Our proposal for development is based on the goals decided together and what you want to achieve in the future. Your goal might be to increase sales, gather leads, improve your brand image, or overall provide better service online. We select and prioritize development areas so that the benefits achieved are greatest in relation to the effort and impact of changes. Small improvements begin to produce tangible benefits quickly, and they are easy to implement on your existing site.

Further development cost-effectively with Höyry

Further development of your site with Höyry is straightforward, and we always prioritize benefits for you – development should provide tangible advantages for your operations, such as more inquiries or increased sales. The further development is handled by our website’s user interface designer, graphic designer, and software developer. We do not waste time on unnecessary meetings or excessive reporting; the focus is on execution. This way, you get the maximum benefit from your budget invested in development.

Further development and minor enhancements of the site can be done with just a few working hours. Small changes, such as tweaking styles or elements, typically take a few hours of designer and developer work time. Generally, developing a website is a cost-effective way to improve the functionality of an existing site compared to a comprehensive overhaul. Instead of a major site renovation project, changes can be made with a few hundred or a few thousand euros’ budget. The typical price range for a development project with Höyry is 2200-3800€ and includes 4-6 development targets chosen together.

You can get a more detailed estimate of development costs by contacting us and letting us know what features or improvements you are looking for on your site.

Here’s how we consider analytics

We use the available data as part of design. Analytics gives a good picture of the current state of the site and a basis for evaluating development results. We aim to bring growth and improve the functionality of your site. Utilizing analytics is a key part of modern ongoing development of a site and helps us identify bottlenecks on your site. These could include, for example, the slowness of your site on certain pages or a high bounce rate on specific content pages. Based on analytical data, we make well-justified decisions together for the development of your site.

Google Analytics overview

If your site uses an analytics tool, such as Google Analytics, we will review the results of your site with you from the past year. Results from the past 12 months provide an overview of your site’s traffic: in certain industries, the seasonal cycle affects the results, and to form a reliable perception, it’s good to consider the entire year. If conversion data on key user actions is available, we take these into account as part of the design.

Microsoft Clarity or Hotjar heatmap testing

Microsoft Clarity and Hotjar are tools that help us gather information about user movements in a visual form. We see. At the beginning of your development project, we collect data from the previous 1-2 months. The measurement is indicative because the seasonality can affect your site’s traffic. The biggest advantage of heatmap testing is its visual nature.

Website facelift brings new life to the appearance

We can modify the current look of your WordPress site to better align with your brand’s visual image. Updating the appearance can include various aspects, such as updating the color scheme, changing fonts, altering content layouts, or adding or removing other visual and graphic elements. A typical situation for a change is when the brand image is updated, but there is no desire to change the entire site. In these cases, developing the site’s appearance is an agile way to introduce a new image online.

Our expert graphic designers and user interface designers plan changes based on your brand image. At the same time, we pay attention to user-friendliness and responsiveness to ensure that your site functions seamlessly on all devices and offers a pleasant user experience for all visitors.

Corporate image design by Höyry

If you desire a comprehensive overhaul of your site’s appearance, we also design corporate images for our clients. Throughout Höyry’s history, we have designed over 100 corporate images for domestic operators.
Read more about designing a corporate image.

Contact us and tell us more about the changes you are looking for.

Yes, we can help you develop your site even if it wasn’t originally made by Höyry. We have experience in developing WordPress sites implemented in various ways and can offer assistance with both technical and design and user experience-related issues. After that, we create a plan that includes the necessary updates, changes, and additions to your site. We strive to ensure that the development work proceeds as smoothly as possible and that the end result meets your expectations and needs.

There are a few situations where we do not recommend developing the current site. These situations typically relate to the technical state of the site’s publishing system and the laboriousness of developing the current solution.

If a lot of time and effort has been spent optimizing your site to perfectly meet your business needs, development might not be necessary. However, generally speaking, almost all websites have some area that could be improved, such as the quality and amount of content, navigability, search engine visibility, or technical performance.

WordPress pre-made themes limit development

Sites implemented with pre-made themes are based on solutions replicated by third parties, which are often laborious and sometimes nearly impossible to develop. Pre-made themes often contain unnecessary features and code that slow down site performance. Building new features on top of a pre-made theme may prove too labor-intensive to make development worthwhile. Before starting development, we will review the technical solution of your site and assess whether development is worthwhile. If maintaining the site is not sensible, we will not recommend it to you either.

The site needs a completely new vision.

If the strategic goals and priorities of your business have changed radically or you are planning a broader rebranding, it might be more sensible to start the website development from scratch rather than continuing to update the current website. The typical lifecycle of a website today is about 5-7 years, so if it’s been longer than this since your site’s last revamp, a complete overhaul might be in order.

It’s important that your site’s development plan is well-justified, so we ensure a successful outcome and the productivity of your investment from the very beginning. In many cases, developing a WordPress site is beneficial and sensible. Our examples of development projects with various clients have shown that small changes can significantly increase the number of inquiries and requests for quotes. In such cases, the benefits gained from development pay for themselves many times over.