Brand and visual identity
We design a modern, clear and recognisable visual identity for your business. It summarises your company’s strengths and presents them in a visual form.
Stand out with your brand – from first impressions to lasting impressions
Your brand and image is how your company or product is recognised and remembered. They make a clear first impression and help customers quickly understand what you offer and why they should choose you. When it’s coherent, your marketing and sales feel consistent across channels and situations.
We help you build or polish your brand so that it looks good and works in practice. The work can involve creating a new look, updating an existing one or designing individual elements.
Corporate identity design from Höyry
Logo and corporate identity
We design entire corporate images that encapsulate your brand concept in a visual form. Whether you’re launching a completely new concept or updating your current look, a well-designed corporate identity brings credibility and works seamlessly across different contexts.
Logo design
Designing visual guidelines
Messages and slogan
A well-designed slogan and clear key messages summarise your company’s core message and make your brand story easily accessible to customers. They reinforce the impression, help you stand out and form an important basis for your company’s marketing communications.
Writing core messages
Brand positioning
Visual applications
We help you design practical applications of your visual identity that work in digital environments on your website and social media, as well as on printed materials such as packaging, exhibition stands or physical products.
Corporate identity applications
Printed material
Take your brand to growth with a distinctive corporate identity
Smoothie Skin
Kajaani City Theatre
Comeback Fysio
Levi Suites
Branding makes products and services human, engaging and easy to buy, enabling customers to form emotional relationships and build loyalty.”
Kalle Tapio, Creative Director of Höyry
A finished brand image is a controlled whole
We have designed a large number of corporate environments for businesses of all sizes. The starting point is to create a distinctive and strategically considered corporate identity that brings confidence both externally and internally. A high-quality corporate identity creates an image of a skilled and dedicated company, even if it has just been established.
In addition to the logo, we always produce a brandbook to support communication. The brandbook defines the company’s colours, typography, use of images, icons and logo. It also includes examples of applications of the look and feel. The visual identity designed with the help of the guide is consistently and recognisably repeated everywhere, from the business card to the exhibition stand.
Frequently asked questions about corporate identity design
How does a branding project proceed step by step?
The branding project starts with a kick-off meeting, where we go through the background of the project, the company’s values and the goals and wishes for the look. We then conduct a background survey to get an idea of the company’s position in the market and what kind of look is realistic to differentiate the company. The result is an initial theme and direction that will serve as a common starting point for the design.
Next, we move on to the actual design of the corporate identity. The work starts with a sketch of the name and logo and gradually progresses to a whole, where typography, colours and graphic elements support the same idea. If the project also includes a slogan or key message, we build this into the overall design so that the look and feel are not disconnected.
Once the first drafts are ready, we will go through them in a presentation. The designer explains the background and rationale behind the choices, and the client’s role is to comment on what feels right and what doesn’t. Based on the feedback, we finalise the chosen direction and deliver the agreed materials for use.
What determines the cost of brand design?
The price of a brand design is primarily determined by the scope of the work and the amount of planning and decision making required. The price includes the initial phase, where the objectives are discussed and a background survey is carried out, as well as the actual design work, where the direction and options for the look are built. The price also includes going through the proofs and making changes, i.e. how many rounds are done before the final choice is made.
Another big factor is what goes into the final result. In addition to just the logo, we also create a set of guidelines that define the typography, colours and other foundations of the look. Sometimes the design also includes a slogan or a main message, or a photo shoot and its implementation. In practice, the price depends on the scope of the project and the size and complexity of the project.
How do we know the new visual identity works for our customers?
The new look needs to look credible in your industry and to your target audience, and it needs to feel like your business. In a background check, we look at the market and the competitive landscape to ensure that the look stands out in the right way and doesn’t blend in with others. In a pull-through, we test the direction together in a concrete way, and make sure that the look works in practice in different applications. When the look is clear, consistent and easily repeatable, it will stand the test of time and remain recognisable to the customer.
Our experience helps to ensure this even before anything is “locked in”. We’ve seen which choices work in different industries and when the look starts to take the message in the wrong direction. We guide the design with a clear process, justify the choices and keep the whole thing under control from start to finish. This way, the end result is not a matter of opinion, but a practical look that works and is understood by the target audience.
Any questions or interest?
Contact us and we’ll tell you how to get started
