Development of the website

With website development, we always aim to achieve better results through the website: visionary development addresses the bottlenecks of the current solution and identifies ways to increase contacts, leads or sales. Development can mean solving technical problems, visual styling or developing a whole new functionality. A better user experience on a website will result in more satisfied customers and help users find what they are looking for quickly and easily.

The benefits of development include

Our examples of development projects with different customers have shown that small and simple changes can really increase the number of contacts and requests for quotes significantly. In this case, the benefits of development pay for themselves many times over.

We can recommend tried and tested functionality and small improvements that will enhance your site experience and support your business goals. We will make suggestions based on your requests and take a fresh look at your site.

In addition, we can develop custom content types and functionality for WordPress to meet the specific needs of your business. Whether it’s the presentation of customer experiences and product reviews, the introduction of new marketing tools or any other functionality, we at Höyry can recommend a tried and tested solution that’s suitable for all.

Development by Höyry is always based on objectives

When we start developing a new WordPress website, our primary goal at Steam is to understand the current state of your business and your goals for the future. We will go through your identified needs for development and challenge you to consider how your current website could serve your chosen target audiences even better.

Our proposal for development is based on the objectives you have decided together and what you want to achieve in the future. Your goal may be to increase sales, collect leads, improve your brand image or provide a better service online. We will select and prioritise the areas for development in order to maximise the benefits in relation to the amount of work and the effectiveness of the changes. Small improvements start delivering tangible benefits quickly and are easy to implement on your current site.

Cost-effective further development with Höyry

Further development of the website at Steam is straightforward and we always prioritise the benefits for you – Development must deliver tangible benefits to your business, such as more contacts or more sales. Further development is carried out by a website interface designer, a graphic designer and our software developers. We don’t spend time on unnecessary meetings or excessive reporting – the focus is on implementation. This way you get the most out of your development budget.

Further development and small-scale development of the site can be achieved with just a few hours of work. Small changes, such as tweaking styles or elements, typically take a few hours of designer and developer time. In general, website development is a cost-effective way to improve the functionality of an existing website compared to a complete overhaul. Rather than a major website redesign project, changes can be made on a budget of hundreds or a few thousand euros. The price range for a typical development project at Höyry is €2200-3800 and includes 4-6 development items selected together.

For a more accurate estimate of the cost of development, contact us and tell us what features or improvements you would like to see on your site.

This is how we take analytics into account

We use available data as part of our planning. Analytics provide a good picture of the current state of the site and a basis for evaluating the results of development. We want to bring growth and improve the performance of your site.The use of analytics is a key part of modern site development and helps us to identify bottlenecks on your site. These can include slow performance on certain pages of your site or high exit rates on certain content pages. Based on the analytics data, we work together to make well-informed decisions on how to improve your site.

Google Analytics review

If your website uses an analytics tool such as Google Analytics, we will review your website’s performance over the previous year with you. The results for the previous 12 months will give you an overall picture of your site’s traffic: in certain industries, seasonality affects the results and it is a good idea to look at the whole year to get a reliable picture. Where conversion data is available on key user actions, we will take this into account as part of the design.

Microsoft Clarity or Hotjar hot-map testing

Microsoft Clarity and Hotjar are tools that allow us to get information about users’ movements in a visual format. We can see. To start your development project, we use hot-map testing to collect data from the previous 1-2 months. This measurement is indicative, as seasonal cycles can affect the traffic on your site. The main benefit of hot-map testing is its visual appeal.

Website facelift brings new life to the look and feel
We can customise the current look and feel of your WordPress website to better match your brand’s visual identity. A facelift can include many different things, such as updating the colour scheme, changing fonts, changing the layout of content or adding or removing other visual and graphic elements. A typical situation for a change is that the brand image is being revamped, but there is no desire to change the whole site. In these situations, developing the website’s look and feel is an agile way to introduce the new look online.

Our expert graphic and user interface designers will design changes based on your brand image. At the same time, we pay attention to user-friendliness and responsiveness to ensure that your website works seamlessly across all devices and provides a pleasant user experience for all visitors.

Corporate identity design from Höyry

If you’re looking for a complete overhaul of your website, we also design corporate identity for our clients. Over the history of Höyry, we have designed more than 100 corporate images for domestic companies.
Read more about corporate identity design.

Contact us to tell us more about the changes you need.

Yes, we can help you develop your website, even if it was not originally created by Steam. We have experience in developing WordPress sites in a variety of ways and can offer help with both technical and layout and user experience issues. We will then create a plan that includes the necessary updates, changes and additions to your site. We will work to ensure that the development process is as seamless as possible and that the end result meets your expectations and needs.

There are a few situations where we do not recommend developing an existing site. These situations are typically related to the technical state of the site publishing system and the complexity of developing the current solution.

If a lot of time and effort has gone into optimising your site to fully meet the needs of your business, then development may not be necessary. However, in general, almost all websites need improvement in at least one area, such as the quality and quantity of content, navigability, search engine visibility or technical performance.

WordPress preparations limit development

Prefabricated sites are based on replicated solutions implemented by third parties, which are often laborious and sometimes almost impossible to develop. They often contain unnecessary features and code that slow down the performance of the site, and building new features on top of a prefabricated template can prove too cumbersome to be meaningful. Before starting development, we will review your site’s technical solution and assess whether it is worthwhile. If it doesn’t make sense to support your site, we won’t recommend it to you.

A completely new vision for the site is needed

If your strategic goals and business priorities have changed radically, or you are planning a major rebrand, it may make more sense to start from scratch rather than continuing to update your current site. The typical lifespan of a website today is around 5-7 years, so if it’s been longer than that since your last website redesign, a full overhaul may be in order.

It is important that your website development plan is well-argued to ensure a successful outcome and the productivity of your investment from the outset. In many cases, developing a WordPress website is beneficial and makes sense. Our examples of development projects with different clients have shown that small changes can make a real difference in the number of contacts and requests for quotes. In such cases, the benefits of development pay for themselves many times over.