Digital marketing
Digital marketing gives your business visibility when your customers are searching, comparing and deciding. We help you clarify who you’re targeting and what’s important to them, and deliver marketing based on clear and measurable objectives.
Channels and methods are chosen according to the target group
We start digital marketing with who you want to reach and what you want them to do next. Based on that, we choose the channels and methods that will help you achieve your goal.
The traffic that you reach through digital marketing is always directed to a clear destination, usually your company’s website or online shop, where the actual result, such as contacts, purchases or requests for quotes, is generated. That’s why we look at the big picture and make sure that your marketing message and the content on your landing page support each other. When the message and the desired outcome are aligned and the campaign is properly targeted, your digital marketing budget is spent efficiently and results are more easily generated.
Digital marketing from Höyry
Search engine optimisation
Search engine optimisation ensures that your customers find you when they search for your services. We develop your website’s technical structure, content and keyword strategy so that your organic visibility in search engines improves. Well-executed SEO brings consistent, quality traffic and supports your marketing in a sustainable way.
SEO and visibility development
Content production
Campaigns
Measurable goals require goal-oriented action. We design and implement targeted campaigns that combine the right target audience, well-chosen channels and a clear message. A well-planned campaign will reach your target audience effectively and increase your brand awareness in the long term.
Planning campaigns
Targeting of advertisements
Paid advertising
Paid advertising delivers fast and precisely targeted results. We deliver effective, data-driven advertising on Google and social media channels, for example. We regularly monitor results and optimise campaigns to ensure your advertising budget delivers the best possible value for money.
Google Ads
Somemaining
Examples of digital marketing campaigns
Smoothie Skin
Pohjola Rakennus
Lapland’s Krassi
Even if the new website you publish is technically sound and search engine friendly, it can take a long time to find it in the results for the right keyword. Google wants the customer to pay to see the site and prefers paying customers.”
Kalle Tapio, Creative Director of Höyry
Growth and visibility through marketing
Marketing can help with many problems. When it is long-term and based on a clear direction, it brings predictability to sales and reduces dependence on random spikes. This vitality is reflected in the day-to-day running of the business, which is better placed to develop services, make smart investments and grow in a controlled way.
With our experience, we can help you choose the channels and methods that suit your objectives and target audience. Not all channels work for everyone. For example, for many B2B companies, consumer-driven social media advertising is not the first place to put your budget. Often the most sensible way forward is to build demand with keyword advertising on Google Ads, develop the website so that it converts visitors into leads, and build trust with thought leadership.
Frequently asked questions about WordPress sites and updates
How quickly can you expect results from digital marketing?
Results can be expected in different timeframes, depending on what is being done and the starting point. Paid advertising, such as Google Ads and social media advertising, can bring traffic and contacts in the first few weeks if the targeting and messaging are right. Search engine optimisation and content builds results more slowly, typically in months, but the impact is often more lasting. Speed and results are also affected by how well a website converts visitors into leads or purchases. Whether it needs to be developed at the same time. It is therefore worth assessing results in both the short and longer term.
What kind of budget should you start with in digital marketing?
The budget depends a lot on the service, the competition in the industry and how you want to target your marketing. Too small a budget will limit visibility and results, and reach will inevitably be limited. We will be able to suggest an appropriate budget once we have a better understanding of the industry and the competitive situation.
The aim is to find a budget that delivers sufficient visibility and outreach and a reasonable return on investment (ROI).
How do you ensure that visitors turn into enquiries or purchases?
Visitors turn into contacts or purchases when a website or online store builds trust and does not act as a barrier to purchase.
Once the first impression has been made and interest has been aroused, the customer moves on to the stage where they start comparing. This is where the website’s role is to support thinking, to build trust.
The site needs to answer customer questions quickly, look reliable and work smoothly. A good user experience comes from a clear structure, understandable content and the fact that the next step is always visible and easy to take.
How would a digital marketing project get started?
The first step is to arrange a short meeting where you tell us your ideas and we get to know your company. This will help us to identify the target groups and the appropriate channels. You will then get a clear idea of where to start and what to aim for. This will make it easy to decide how to move forward. Contact us
Any questions or interest?
Contact us and we’ll tell you how to get started
