Pohjola Rakennus
As an advertising agency partner of Pohjola Rakennus, we have created various sales-promoting marketing and advertising materials for the company. For example, we have created several newspaper advertisements, advertising campaigns and a campaign brochure.
Customer
Pohjola Rakennus
Service
Marketing
Technology
Meta Ads Manager
Marketing material
As an advertising agency partner of Pohjola Rakennus, we have been responsible for marketing the company’s seven properties in three cities: in Oulu, Jyväskylä and Kuopio. We have designed and implemented various social media campaigns, print and visual leaflet advertisements, as well as campaign and target brochures. All materials have been implemented in line with Pohjola Rakennus’ visual identity.
Social media campaigns
In addition to print and visual advertisements, the marketing of residential properties has moved strongly to social media. For Pohjola Rakennus, we run monthly changing social media campaigns for all seven properties. The content focuses on properties for sale, upcoming home shows, recent campaign offers and new properties under construction and their marketing. Campaign materials have been targeted to appear on both Facebook and Instagram using Meta Ads Manager to define the campaigns:
Desired target group
The aim of the advertising campaign
Visibility in certain cities and
Selected channels
In addition, we monitor and optimise the campaigns during the campaign.
The team
Virpi Vainio
Virpi, who leads Höyry’s Oulu office, is a versatile expert in design and marketing communications with 18 years of experience. Her dual Master of Arts degrees have proven to be an unbeatable combination in the field. Virpi’s strengths include brand building, customer insight, and concept and campaign design.
Sini Liikanen
Sini, soon graduating with a Master of Arts from the University of Lapland, is a designer with skills in layout design, advertising, and the design and delivery of websites. She has also built previous work experience in journalism, which is why writing and content creation are close to her heart as well.
