Ovikauppa.com
Ovikauppa.com is a domestic online store for doors and windows, offering a wide range of doors and windows directly from stock or custom-made products all over Finland. We designed and implemented Ovikauppa’s online store, which includes versatile product filters and a smooth shopping path.
WooCommerce eCommerce revamp boosted sales and made buying clearer
We designed and implemented a revamped WooCommerce online store for Ovikauppa, combining a clear shopping path, technical implementation of the WordPress site and online store, and strong sales thinking. The aim of the redesign was to build a modern, high-performance and commercially optimised online store that serves both consumers and construction professionals. The growing range of products in the door trade required new solutions:
The aim was to make it easier to filter products and find different alternatives
Purchase path and My Account functionalities needed to be improved
Improving the search engine visibility of products and listing pages
The website’s customizability and content management were wanted to be more agile
In the design of the online shop, special attention was paid to filtering the product range and providing informative product card views. The versatile filters allow you to find the right product by handedness, colour, size and thermal insulation, for example. The product pages were designed to support the purchasing decision with clear technical information, images and accessory options.
Technical implementation on the WooCommerce platform
WooCommerce was chosen for its flexibility and scalability. The open source solution allows the e-commerce to be tailored precisely to the business needs without the constraints of off-the-shelf platforms. The solution enables:
Management of a wide range of products
Customizable product variations and additional options for products
Easy updating of product listings and content pages
Integrations with payment and delivery solutions
The technical implementation also took into account the further development of the site and the changing needs of marketing – the online store supports search engine optimisation and digital advertising, and allows for future expansion of the site.
Product management & Odoo integration
An important part of the renewal was to implement scalable integration with the Odoo product management system. The wide range of products and technical information in the door trade, such as different sizes, variations and accessories, required a solution where all product information could be kept up-to-date through a single system. The Odoo integration we implemented is responsible for synchronising product data with the online store and updating stock balances in real time for further order processing.
The team
Sami Halonen
Sami has worked in sales, marketing, and project management since 1997. In 2011, he started as a project manager at an advertising agency, and over the years his role has covered everything from lead generation to preparing proposals and planning content. At Höyry, Sami is also responsible for the company’s administration.
Ilmari Saari
Ilmari is a website and digital service designer specialized in WordPress builds and visual UI design. With a background in design, he focuses on user-driven insights and striking solutions that stay clear and functional. Ilmari has broad experience in designing websites and ecommerce platforms, and he’s motivated by helping clients move their business forward
Jussi Tuoma
Jussi is a full stack developer specialized in WordPress-based solutions. Over the past 12 years, he has delivered large-scale travel portals, ecommerce platforms, and numerous corporate websites. He has also built integrations between websites and third-party systems using available APIs.
