In practice, the project goes like this: we use SEO tools to investigate the content and technical shortcomings of your site. This info is the basis of our optimization plan. Höyry has programmers to solve the technical issues (missing XML sitemap etc.). Our content creator performs keyword analysis to determine the search terms that best reach your audience. This is paramount in terms of targeting.
Search terms are added to your site (leads, meta descriptions, titles, etc.). If necessary, we can also edit other text content as well as write completely new material.
SEO is a process, which bears fruit in time. How long does it take for SEO to start working then? That depends on how old your website is, how actively the content is updated, its link profile etc. It can take several months before the results kick in.