Vaaran Aihkitalot loghouses
Customer
Vaaran Aihkitalot Oy
Service
Brand & Appearance, Website, Google Ads, Social Media Advertising
Technology
WordPress
Website
www.aihkitalot.fi
Project Starting Points
Vaaran Aihkitalot is a log house manufacturer known for its impressive log houses made from traditional massive logs. We at Höyry have crafted the visual identity and website for Aihkitalot, as well as carried out keyword advertising and campaign communications on social media.
Stylish visual look for the expert in traditional logs
We began the design process by creating the renewed visual identity of Vaaran Aihkitalot. The company’s brand color, light and dark surfaces, and stylish typography bring a Scandinavian atmosphere and give space for the images to shine. This way, the unique massive log used by the company and images of completed projects are showcased to their best advantage. Part of the visual identity is a graphic fingerprint emblem, in which the grain of the wood can be seen. It reflects the company’s natural identity and serves as a visual element in marketing. The style and messages support Aihkitalot’s goal to be a stable and recognized expert in the log house market, with the expertise to execute log houses according to the customer’s wishes.
Flexible website solution that supports sales
We designed the website for Vaara Aihkitalot, which showcases the product range offered by the company and provides inspiring content about the services. The product range page is the most popular page for users visiting the site, so we focused on its usability by ensuring that the content is easy to skim and filter. The product range is also conveniently accessible on mobile; we paid special attention to the layout of the card listing and contact bar to make browsing as smooth as possible.
The site is implemented with WordPress and its implementation is based on Höyry’s own modular WordPress theme, which allows the client to independently edit the content. The site features elements designed for content presentation, such as various content highlights, card listings, image galleries, and traditional content columns. The implementation facilitates the creation of new pages and adds more flexibility to Aihkitalot’s marketing. With the tools, we designed targeted landing pages on the site for different target groups: The site has its own content pages for customers interested in both traditional and modern log houses or villas, as well as information about the company’s installation services.
We made it easier for users to engage with the site by adding a Request Quote button directly to the site’s navigation and the most important landing pages. The site’s structured Request Quote form helps the customer provide more details about their needs and plan their dream log house with Aihkitalot’s experts.
Marketing campaign to increase traffic to the website
We implemented a social media advertising campaign for Aihkitalo. The campaign aimed to highlight Aihkitalo’s timeless design, which is both a modern and ecological choice. The solid wood used by Aihkitalo is a domestic design element that enables the creation of a unique and sustainable home. We built campaign materials that support this message as images and animated videos. The campaign was conducted on Facebook and targeted at a precisely defined audience. The campaign significantly increased traffic to the website and successfully brought users interested in log house construction to the site.
Successful search engine advertising reaches customers
As a comprehensive marketing partner, we have also conducted search engine advertising for Aihkitalot. During the process, we identify the most popular keywords on Google based on search volumes and optimize the messages used in the advertising accordingly. We implement the ads using the Google Ads tool and monitor the results as the campaign progresses. Together with the client, we review the results and make corrective suggestions based on the realized figures. With effectively executed search engine advertising, Vaaran Aihkitalot can reach its potential customers better than before.
Team
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