Case
Findynet
Project Starting Points
Findynet Cooperative, together with its members, is building the future solutions for digital identity in Finland. The objectives of the reform were to create a new visual identity for Findynet and to implement a modern website that presents the cooperative’s operations in a contemporary way and serves Findynet’s stakeholders as an enabler of information sharing and collaboration. The new Findynet site was designed to be a clear and user-friendly entity that supports Findynet’s goal of promoting secure digital transaction solutions in Finland.
Renewed Visual Identity
We designed a modern and clear visual brand identity for Findynet that communicates the cooperative’s reliability and technological leadership. The Findynet logo combines the geometric language of the name with bright shades of blue. The Findynet color palette consists of the main color alongside light, calm, and trustworthy colors. The visual identity is further softened by authentic photographs of people in everyday scenarios. We designed the typography to be clear and easy to read, supporting the comprehensibility of messages. We created a simple and informative style for other graphic elements like shapes and icons to enhance the brand’s customer experience and communication clarity across different channels. The brand’s key messages focus on the possibilities of a safe and reliable digital identity using language that is understandable to everyone.
A Modern Website for a Pioneer in Digital Identity Solutions
In designing the website, we focused on creating a structure that allows for the building of diverse content modules and the continuous production of current content. The site provides basic information about technical solutions, services offered by the cooperative, and up-to-date information on the activities of the Findynet network and industry developments. The aim of the website is to communicate the possibilities of digital identity solutions understandably to different target groups. Diverse content elements and customizable page templates help organize information into an easily scannable format. In designing the structure of the site, we emphasized clarity and usability across different devices, making it as smooth as possible to explore the topic and find important information.
Accessible and responsive technical implementation
The site was built on the WordPress platform using Höyry’s own modular theme, allowing Findynet editors to easily update and modify all site content independently. In the technical implementation, we focused on content accessibility and the site’s functionality on different devices. The site works excellently on both mobile devices and desktop sizes. The modularity of the structure and content allows for the site’s development in the future as well.
Team
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